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The transformation of China over the last quarter century, particularly in the last decade, has been accompanied by the recognition of China’s importance and impact on the global economy. As China’s businesses and society move ahead, there has been a huge impact on all forms of media in China. Chinese media is undergoing significant and often surprising development.
According to the statistics of the General Administration of Press and Publication of the P.R.C., there were 9,468 magazines and 1,931 newspapers in the China market last year.
Beijing is the country's media hub and is home to thousands of publications. Due to the city's political and historical background, more than 80 percent of China's national media and most IT publications are based in Beijing. As a result, a well-run press activity in Beijing can attract a significant number of journalists.
Good news angles and relevance to China are important. China media focuses more on major events, advanced technology briefings, new product launches, and cooperation announcements with local companies. Journalists are also very interested in details about companies such as invested capital amounts, revenues, and profits. Information on the competitive landscape is also a hot topic for Chinese journalists. Reporters are interested in information such as application and success stories – these help to increase the likelihood of in-depth articles.
Chinese media and investigative journalists, in particular, are having a significant influence on public life, helping to push the pace of reform, give voice to concerns, and calling attention to issues. In short, Chinese journalists, like all good journalists, are looking for newsworthy topics to report.
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